![]() >If you could outsource your making process to factories, what makes Etsy any different? The only stricture is that creative authorship has to rest with the seller. So to some, Dickerson’s announcement was sacrilege: If you could outsource your making process to factories, what makes Etsy any different than eBay or Walmart? For others though, this updated policy was a sigh of relief after years of feeling overwhelmed and uncertain of how they would keep up with the growing demand for their goods without outside help.Įtsy's updated guidelines state that all Etsy users are eligible to use outside help, whether that be a clothing designer who outsources her sewing to a garment factory or a visual artist using Zazzle to print his work. ![]() If handmade were a religion, Etsy would be a Texas mega-church. When Etsy was started in 2005, the company unbendingly positioned itself as a disciple of crafting and making. The audience remained quiet while Dickerson outlined some of the changes Etsy’s new policy would bring about, but for some Etsy sellers watching the town hall meeting online, this announcement signaled a fundamental change in the company’s DNA. With this announcement Dickerson was essentially telling Etsy sellers they could now hire outside staff and manufacturers to help produce their goods on a much larger scale. As he paced back in forth, the company’s CEO explained why they had gathered for an official town hall meeting: “Today we’re announcing you can hire whatever number of people you need,” Dickerson told the group. Last fall Chad Dickerson stood in front of a small crowd of Etsy users and employees and made a big announcement.
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